GRAIL is the creative fashion venture of Nadia Groves, born from the belief that the very insecurities women often face can be a reflection of their most distinctive strengths. Her platform seeks to inspire women to view themselves and each other through a childlike perspective, embracing and celebrating the unique qualities that make them shine.

Our collections offer a carefully curated mix of vintage treasures, artfully reworked pieces, distinctive original designs, and creations by emerging designers. Each item is thoughtfully chosen or crafted to embody our dedication to sustainability, craftsmanship, and bold self-expression.

At GRAIL, we strive to create a Haus that feels like home—a place as vibrant and unique as those who walk through its doors. Here, we emphasize self-discovery: recognizing what makes you unique instead of reinventing yourself. Our hope is that you leave here feeling more connected, understood, and authentically yourself.

Join us as we reimagine the fashion world, one joyful, expressive creation at a time.